Sharon Begley

The Trouble With the New Book 'On Second Thought'

Surely we don't need another book to tell us how stupid we are? In 2008 alone, "Predictably Irrational," by MIT behavioral scientist Dan Ariely, regaled us with examples of behavior and decisions that defy logic (the aspirin we're told costs $1 makes our headaches go away faster than an identical one that we're told costs a nickel), while "Sway" described "the irresistible pull of irrational behavior," and "Nudge" explained how slightly reframing decisions—to increase employee participation...

Why the Belief That Obama Is Muslim?

New research helps explain why so many Americans think President Obama is a Muslim, by showing that simply having people focus on their own social identity, when it is different from a candidate's—rather than having them think about a candidate's race or age—is enough to get many to believe false information about the person.

Why We're So Clueless About Being Green

You could practically hear a collective groan from enviros across the world yesterday when The New York Times reported on city apartment dwellers who leave their air conditioning running for days and days when they are not even home: with "utilities included" in their rent, these model citizens don't pay for it, and they want to walk into a nice cool room when they get back from vacation or just a tough, hot slog from the subway.

Why Evolution May Favor Irrationality

The fact that humans are subject to all these failures of rational thought seems to make no sense. Reason is supposed to be the highest achievement of the human mind, and the route to knowledge and wise decisions. But as psychologists have been documenting since the 1960s, humans are really, really bad at reasoning.

Will This Phone Kill You?

There are many, many ways to screw up experiments on the biological effects of cell-phone radiation, and in 20 years of studies scientists seem to have used every one. The result is a confused public and nearly incoherent government policies that careen back and forth like a drunk after last call.

America's Dirty Beaches

Tar balls? A sheen of crude? Oil mousse? Amateur hour. The real villains of America's beaches are not the scattered and dissipating messes from the Deepwater Horizon disaster, but the nationwide and relentless releases of disease-causing pathogens—human and animal feces—that reach the shorelines from storm runoff and sewage overflows.

The Anti-Lesbian Drug

Genetic engineers, move over: the latest scheme for creating children to a parent's specifications requires no DNA tinkering, but merely giving mom a steroid while she's pregnant, and presto--no chance that her daughters will be lesbians or (worse?) 'uppity.'

Don't Just 'Do Something'

Louisiana Gov. Bobby Jindal is desperate: millions of gallons of BP's crude are launching an amphibious assault on his beaches and wetlands. So let's do the math: desperation + a pol's "do something" mentality = a loony decision to build 14-foot sand berms.

What the Spill Will Kill

Giant plumes of crude oil mixed with methane are sweeping the ocean depths with devastating consequences. 'I'm not too worried about oil on the surface,' says one scientist. 'It's the things we don't see that worry me the most.'

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