Celebrity Brand Ambassadorships: Trends and Pitfalls in PR
It isn't without its challenges, so take a proactive approach to protect yourself in any celebrity collaboration.
Can Kevin Spacey's career survive his sexual assault case?
Spacey's chance of a successful comeback may ultimately boil down to, in part, whether studios view him as profitable.
Did Jonah Hill's leaked texts wreck his reputation? PR experts weigh in
Hill has so far remained publicly silent after his ex Sarah Brady shared screenshots of a slew of text messages allegedly from the actor.
How OceanGate should react to Titanic sub tragedy, according to PR experts
"It will be almost impossible for OceanGate to recover," Anthony D'Angelo, a public relations professor, told Newsweek.
Bud Light called out for staying silent amid Dylan Mulvaney controversy
Bud Light is being slammed for not speaking out amid calls for a boycott due to the brand's relationship with trans influencer and activist Dylan Mulvaney.
How ChatGPT Is Transforming the PR Game
If you're a PR pro not using ChatGPT, you are wasting your precious time. These simple steps can help you harness its power and surge your productivity.
Washington's African Investments Need a PR Push
Selling investments is as important as making them.
Why Public Relations Is Like Going to the Gym
Although companies are under pressure to generate revenue and meet their sales goals — and are understandably anxious to find an agency that will help them get there quickly — PR, like going to the gym, is a process that requires time, dedication, consistency and patience.
Sean Penn's Oscar gift to Zelensky, Ukraine divides fans: "It's cringe"
Many social media users appeared touched by the gesture, but others decried it as "performative" and "gross."
Amber Heard Spain Trip: Publicists Say Such Moves Not a Good Look for Stars
The actress is facing criticism for vacationing in Spain after saying she can't afford to pay Johnny Depp the millions a court ordered her to pay him.
There's 'Too Much Invested' to Cancel Ezra Miller's 'The Flash'—PR Expert
The future of the Warner Bros. "The Flash" movie has been questioned after multiple allegations made against actor Ezra Miller and after "Batgirl" was shelved.
Camilla Turns 75: From 'Radioactive' Other Woman to Future Queen Consort
As Camilla turns 75 her public image has seen a dramatic transformation and is one that is by no means complete.
How To Determine If (And When) Your Brand Should Comment On Social Or Polit
There are several factors at play that companies should consider prior to commenting on any political or societal issue.
Starbucks, Coca Cola, Netflix Told to Stay Mum on Abortion Rights: Report
Some large corporations were reportedly advised against commenting on the leak of a draft Supreme Court majority opinion that would overturn Roe v. Wade.
Why PR Should Be Replaced by 'Trust Relations'
If all companies focused on what they could do for their customers, not what their customers could do for them, the world would be a much different place.
Ivanka Trump Thinks She's 'Brilliant at Public Relations': Kushners Author
Ivanka Trump reportedly started crying and pleading to a magazine editor that an unflattering story on her husband Jared Kushner be taken down.
Bell Pottinger's Most Controversial Clients
The British PR firm has folded after breaching ethical principles in a racially-charged campaign in South Africa.
Branding Beijing: Why China Needs Help from the West
Five global public relations firms are trying to help the Chinese government change its image.
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4 Steps to Landing That Killer PR Job
Advertising Professors Assess the Bud Light Fiasco
The brand came under fire for a "rapey" tag line, but it probably won't suffer any consequences, experts predict.
Why PR People Are Obsessed With Valentine's Day
PR people love Valentine's Day. Not because they're in love, or if they are, it's with the elusive ideal of the "news hook."
The World's Most Self-Loathing PR Person
Meet the PR guy who sent a grade school-level "Updog" joke to hundreds of other publicists.
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The Super-Simple Guide to Launching a New Product Into the World
Dear PR People Everywhere: I Am Not Your Savior
I wrote about receiving unmanageable degrees of PR pitches. Then I got deluged by PR people telling me they loved the article—and sending me more pitches.
I Replied to Every PR Email I Received for a Week
Every press release. Every event invite. Every media alert. Everything.