America's Best Loyalty Programs 2024
Loyalty programs may mean a free cup of coffee or a discount on a shirt to one individual, but to the overall marketplace, such plans deliver seismic influence on companies' bottom lines. Data analysis firm Statista predicts that the global loyalty management ecosystem will be worth $24 billion by the end of 2029, up from about $5.6 billion in 2022.
That's a lot of people signing up to be repeat customers. And businesses have taken note, offering loyalty programs that span the consumer landscape, crossing sectors with similar offers of discounts and freebies. With so many ways to show your brand loyalty, though, discerning which programs are worth the signup can be a confusing task.
To make things easier, Newsweek has partnered with Statista to rank more than 300 loyalty programs across 40 categories in our fourth annual ranking of America's Best Loyalty Programs.
Our team scoured supermarkets, bagel and sandwich shops, footwear companies, cosmetics makers and nearly every other corner of the country's shopping terrain to rank each offer for your loyalty on a scale of 1 to 10. We parsed the offers and benefits to distill the programs most worthy of your repeat business.
We hope you find your shopping experience very rewarding.
Loyalty Program | Participating Brands* | Category | Subcategory | Score |
---|---|---|---|---|
Banana Republic Rewards | Banana Republic | Clothing | Apparel | 9.04 |
Tillys Rewards | Tillys | Clothing | Apparel | 9 |
True Fam Loyalty | True Religion Brand Jeans | Clothing | Apparel | 8.87 |
DSW VIP | DSW | Clothing | Apparel | 8.83 |
Burlington Credit Card | Burlington | Clothing | Apparel | 8.73 |
Calvin Klein Preferred | Calvin Klein | Clothing | Apparel | 8.45 |
TJX Rewards Credit Card | T.J.Maxx | Clothing | Apparel | 8.22 |
Star Rewards | Macy's | Clothing | Apparel | 8.15 |
Boscov's Rewards Program | Boscov's | Clothing | Apparel | 7.89 |
GUESS List | GUESS | Clothing | Apparel | 7.78 |
Pampers Club | Pampers | Clothing | Baby and children's products | 9.16 |
Target Circle | Target | Clothing | Baby and children's products | 8.88 |
Burlington Credit Card | Burlington | Clothing | Baby and children's products | 8.61 |
My Place Reward$ | The Children's Place | Clothing | Baby and children's products | 8.18 |
My Rewarding Moments | Carter's | Clothing | Baby and children's products | 7.72 |
Dillard's Rewards | Dillard's | Clothing | Department stores | 9.51 |
Capital One Walmart Rewards Card | Walmart | Clothing | Department stores | 8.82 |
The Nordy Club | Nordstrom | Clothing | Department stores | 8.62 |
AnthroPerks | Anthropologie | Clothing | Department stores | 8.51 |
Belk Rewards+ | Belk | Clothing | Department stores | 8.48 |
Target Circle | Target | Clothing | Department stores | 8.41 |
The Nordy Club | Nordstrom Rack | Clothing | Department stores | 7.89 |
Kohl's Rewards | Kohl’s | Clothing | Department stores | 7.84 |
Bealls rewards | Bealls | Clothing | Department stores | 7.71 |
JCPenney Rewards | JCPenney | Clothing | Department stores | 7.68 |
STATUS | Finish Line | Clothing | Footwear | 8.88 |
ScoreCard | DICK'S Sporting Goods | Clothing | Footwear | 8.37 |
Shoe Perks | Shoe Carnival | Clothing | Footwear | 8.34 |
Champion Club | Champion | Clothing | Footwear | 8.3 |
Hibbett | City Gear Rewards | Hibbett | City Gear | Clothing | Footwear | 8.16 |
DSW VIP | DSW | Clothing | Footwear | 8.05 |
FLX Rewards | Foot Locker | Clothing | Footwear | 7.97 |
Famously You Rewards | Famous Footwear | Clothing | Footwear | 7.94 |
Nike Membership | Nike | Clothing | Footwear | 7.73 |
Vans Family | Vans | Clothing | Footwear | 7.59 |
adiclub | adidas | Clothing | Footwear | 7.46 |
UA Rewards | Under Armour | Clothing | Footwear | 6.91 |
Zappos VIP | Zappos | Clothing | Footwear | 6.59 |
Skechers Plus | Skechers | Clothing | Footwear | 6.3 |
Rack Room Shoes Rewards Program | Rack Room Shoes | Clothing | Footwear | 6.1 |
adiclub | adidas | Clothing | Outdoor and athletic apparel | 8.33 |
Nike Membership | Nike | Clothing | Outdoor and athletic apparel | 7.77 |
UA Rewards | Under Armour | Clothing | Outdoor and athletic apparel | 7.75 |
XPLR Pass | The North Face | Clothing | Outdoor and athletic apparel | 7.09 |
Greater Rewards | Columbia | Clothing | Outdoor and athletic apparel | 6.23 |
Torrid Rewards | Torrid | Clothing | Plus-size fashion | 9.16 |
My Maurices Rewards | maurices | Clothing | Plus-size fashion | 8.67 |
Lane Rewards | Lane Bryant | Clothing | Plus-size fashion | 8.48 |
J. Crew Passport | J. Crew | Clothing | Premium apparel | 9 |
Coach Insider | Coach | Clothing | Premium apparel | 8.08 |
myAbercrombie | Abercrombie & Fitch | Clothing | Premium apparel | 5.52 |
Capital One Walmart Rewards Card | Walmart | Clothing | Women’s apparel | 9.69 |
Hot Topic Rewards | Hot Topic | Clothing | Women’s apparel | 9.19 |
adiclub | adidas | Clothing | Women’s apparel | 8.88 |
Victoria’s Secret Credit Card | Victoria’s Secret | Clothing | Women’s apparel | 8.17 |
Navyist Rewards | Old Navy | Clothing | Women’s apparel | 8.12 |
styleREWARDS Insider | Loft | Clothing | Women’s apparel | 7.98 |
Gap Good Rewards | GAP | Clothing | Women’s apparel | 7.93 |
PacSun Rewards | PacSun | Clothing | Women’s apparel | 7.88 |
The Nordy Club | Nordstrom | Clothing | Women’s apparel | 7.77 |
Kohl's Rewards | Kohl’s | Clothing | Women’s apparel | 7.69 |
H&M Loyalty Program | H&M | Clothing | Women’s apparel | 7.63 |
RealRewards | American Eagle Outfitters | Clothing | Women’s apparel | 7.61 |
JustFab Rewards Program | JustFab | Clothing | Women’s apparel | 7.51 |
JCPenney Rewards | JCPenney | Clothing | Women’s apparel | 7.41 |
Express Insider | Express | Clothing | Women’s apparel | 7.23 |
RealRewards | Aerie | Clothing | Women’s apparel | 7.22 |
Hollister House Rewards | Hollister | Clothing | Women’s apparel | 7.16 |
Forever Rewarded | Forever 21 | Clothing | Women’s apparel | 7.02 |
UO Rewards | Urban Outfitters | Clothing | Women’s apparel | 7.01 |
Banana Republic Rewards | Banana Republic | Clothing | Women’s apparel | 6.99 |
Pogo | Pogo | General reward programs | General reward programs | 9.26 |
Rakuten | Rakuten | General reward programs | General reward programs | 8.52 |
Upside | Upside | General reward programs | General reward programs | 8.08 |
Fetch | Fetch | General reward programs | General reward programs | 7.93 |
MyPoints | MyPoints | General reward programs | General reward programs | 7.88 |
Ibotta | Ibotta | General reward programs | General reward programs | 7.47 |
CoinOut | CoinOut | General reward programs | General reward programs | 7.19 |
myWorld | myWorld | General reward programs | General reward programs | 7.11 |
SmartPay Rewards | SmartPay Rewards | General reward programs | General reward programs | 7.09 |
Shopkick | Shopkick | General reward programs | General reward programs | 7.08 |
Cash Back Rewards | RetailMeNot | General reward programs | General reward programs | 7.01 |
PayPal Rewards | PayPal | General reward programs | General reward programs | 6.9 |
Swagbucks | Swagbucks | General reward programs | General reward programs | 6.68 |
PinPoint Rewards | PinPoint | General reward programs | General reward programs | 6.38 |
Receipt Hog Rewards | Receipt Hog | General reward programs | General reward programs | 5.89 |
QT Rewards | QuikTrip | Groceries | Convenience stores | 8.94 |
My Sheetz Rewardz | Sheetz | Groceries | Convenience stores | 8.61 |
Wawa Rewards | Wawa | Groceries | Convenience stores | 8.35 |
SmartPay Rewards | Cumberland Farms | Groceries | Convenience stores | 8.06 |
Refreshing Rewards | Thorntons | Groceries | Convenience stores | 7.97 |
Casey's Rewards | Casey's | Groceries | Convenience stores | 7.95 |
ROFO Rewards | Royal Farms | Groceries | Convenience stores | 7.86 |
Huck's Bucks | Huck's Market | Groceries | Convenience stores | 7.8 |
Speedy Rewards | Speedway | Groceries | Convenience stores | 7.75 |
7REWARDS | 7-ELEVEN | Groceries | Convenience stores | 7.73 |
ampm App | ampm | Groceries | Convenience stores | 7.57 |
enjoy rewards | Enmarket | Groceries | Convenience stores | 7.39 |
Kwik Rewards | Kwik Trip | Groceries | Convenience stores | 7.22 |
&Rewards | Kum & Go | Groceries | Convenience stores | 7.21 |
Chevron Texaco Rewards | Chevron | Groceries | Convenience stores | 6.96 |
Uber Rewards | Uber Eats | Groceries | Deliveries | 8.29 |
Instacart+ | instacart | Groceries | Deliveries | 7.71 |
Rewards points | Amazon | Groceries | Deliveries | 7.57 |
DashPass | DoorDash | Groceries | Deliveries | 7.53 |
Grubhub+ | Grubhub | Groceries | Deliveries | 6.34 |
Foodie Club | Harmons Grocery | Groceries | Supermarkets | 9.07 |
Festival Foods Gas Rewards | Festival Foods | Groceries | Supermarkets | 8.89 |
Shop & Earn MVP Customer Rewards | Food Lion | Groceries | Supermarkets | 8.61 |
Harveys rewards | Harveys Supermarket | Groceries | Supermarkets | 8.51 |
Fry's Rewards World Elite Mastercard | Fry's Food Stores | Groceries | Supermarkets | 8.46 |
Harris Teeter Rewards World Elite Mastercard | Harris Teeter | Groceries | Supermarkets | 8.43 |
Buehler’s Advantage rewards | Buehler's Fresh Foods | Groceries | Supermarkets | 8.42 |
ACME for U | ACME | Groceries | Supermarkets | 8.41 |
Maika'i Rewards | Foodland | Groceries | Supermarkets | 8.39 |
AdvantEdge Rewards | Price Chopper | Groceries | Supermarkets | 8.37 |
Ultimate Loyalty Experience | Fresh Market | Groceries | Supermarkets | 8.37 |
GO Rewards | Stop & Shop | Groceries | Supermarkets | 8.34 |
Schnucks Rewards | Schnucks | Groceries | Supermarkets | 8.31 |
Dillons Rewards World Elite Mastercard | Dillons | Groceries | Supermarkets | 8.22 |
Hy-Vee PERKS | Hy-Vee | Groceries | Supermarkets | 8.16 |
Kroger Rewards World Elite Mastercard | Kroger | Groceries | Supermarkets | 8.16 |
Club Publix | Publix | Groceries | Supermarkets | 8.15 |
Winn-Dixie Rewards | Winn-Dixie | Groceries | Supermarkets | 8.14 |
mPerks | Meijer | Groceries | Supermarkets | 8.13 |
Giant Flexible Rewards | Giant | Groceries | Supermarkets | 8.12 |
Tops GasPoints | Tops | Groceries | Supermarkets | 8.12 |
Ingles Advantage Card | Ingles | Groceries | Supermarkets | 8.11 |
SHOP 'n SAVE Perks | SHOP 'n SAVE | Groceries | Supermarkets | 8.1 |
Food 4 Less Membership | Food 4 Less | Groceries | Supermarkets | 8.07 |
Weis Rewards | Weis Markets | Groceries | Supermarkets | 8.03 |
Something Extra | Raley's | Groceries | Supermarkets | 8.01 |
Giant Eagle Advantage Card | Giant Eagle | Groceries | Supermarkets | 7.92 |
ShopRite Price Plus Club | ShopRite | Groceries | Supermarkets | 7.88 |
myBigY | Big Y | Groceries | Supermarkets | 7.87 |
Pick 'n Save/Metro Market Rewards World Elite Mastercard | Pick 'n Save | Groceries | Supermarkets | 7.84 |
Target Circle | Target | Groceries | Superstores & warehouse club stores | 8.45 |
Sam's Cash | Sam's Club | Groceries | Superstores & warehouse club stores | 8.24 |
BJ’s One Mastercard | BJ's | Groceries | Superstores & warehouse club stores | 8.21 |
Costco Anywhere Visa Card | Costco | Groceries | Superstores & warehouse club stores | 8.21 |
Capital One Walmart Rewards Card | Walmart | Groceries | Superstores & warehouse club stores | 7.93 |
Victoria’s Secret Credit Card | Victoria’s Secret | Health & beauty | Perfume & cosmetics | 9.8 |
Estée E-List Rewards | Estée Lauder | Health & beauty | Perfume & cosmetics | 8.69 |
myBath & Body Works Rewards | Bath & Body Works | Health & beauty | Perfume & cosmetics | 8.6 |
Mac Lover | M.A.C | Health & beauty | Perfume & cosmetics | 8.31 |
Beauty Insider Program | Sephora | Health & beauty | Perfume & cosmetics | 8.05 |
ExtraCare | CVS Pharmacy | Health & beauty | Pharmacies & drugstores | 7.75 |
myWalgreens | Walgreens | Health & beauty | Pharmacies & drugstores | 7.7 |
Rite Aid Rewards | Rite Aid | Health & beauty | Pharmacies & drugstores | 7.45 |
Rewards points | Amazon | Home goods & lifestyle | Book stores | 7.81 |
Barnes & Noble Rewards Membership | Barnes & Noble | Home goods & lifestyle | Book stores | 7.63 |
Millionaire´s Club | BAM! Books-A-Million | Home goods & lifestyle | Book stores | 7.38 |
Rewards points | Amazon | Home goods & lifestyle | Consumer electronics | 9.76 |
Apple Card | Apple | Home goods & lifestyle | Consumer electronics | 8.41 |
My Best Buy Memberships | Best Buy | Home goods & lifestyle | Consumer electronics | 7.31 |
PowerUp Rewards Credit Card | GameStop | Home goods & lifestyle | Gaming, apps & software (incl. in-app purchases) | 7.23 |
Apple Card | Apple | Home goods & lifestyle | Gaming, apps & software (incl. in-app purchases) | 7.04 |
Rewards points | Amazon | Home goods & lifestyle | Gaming, apps & software (incl. in-app purchases) | 6.82 |
TJX Rewards Credit Card | HomeGoods | Home goods & lifestyle | Home furnishing stores | 7.82 |
Target Circle | Target | Home goods & lifestyle | Home furnishing stores | 7.35 |
Orange Rewards | Ashley | Home goods & lifestyle | Home furnishing stores | 6.44 |
IKEA Family | IKEA | Home goods & lifestyle | Home goods & decor | 8.15 |
TJX Rewards Credit Card | HomeGoods | Home goods & lifestyle | Home goods & decor | 7.87 |
BIG Rewards | Big Lots | Home goods & lifestyle | Home goods & decor | 7.52 |
Atwoods Rewards Mastercard | Atwoods Ranch & Home Goods | Home goods & lifestyle | Home goods & decor | 6.85 |
At Home Insider Perks | At Home | Home goods & lifestyle | Home goods & decor | 6.43 |
True Value Rewards | True Value | Home goods & lifestyle | Home improvement stores | 9.22 |
Menards Big Card | Menards | Home goods & lifestyle | Home improvement stores | 8.53 |
Ace Rewards | Ace Hardware | Home goods & lifestyle | Home improvement stores | 8.37 |
Pro Xtra | The Home Depot | Home goods & lifestyle | Home improvement stores | 7.39 |
Lowe’s Advantage Card | Lowe's | Home goods & lifestyle | Home improvement stores | 7 |
Dunkin' Rewards | Dunkin' | Restaurants & catering | Bagel & sandwich chains | 8.57 |
Firehouse Rewards | Firehouse Subs | Restaurants & catering | Bagel & sandwich chains | 8.35 |
myMike's | Jersey Mike's Subs | Restaurants & catering | Bagel & sandwich chains | 8.17 |
MVP Rewards | Subway | Restaurants & catering | Bagel & sandwich chains | 7.83 |
Freaky Fast Rewards | Jimmy John's | Restaurants & catering | Bagel & sandwich chains | 7.55 |
Potbelly Perks | Potbelly Sandwich Shop | Restaurants & catering | Bagel & sandwich chains | 7.48 |
Bruegger's Bagels Inner Circle | Bruegger's | Restaurants & catering | Bagel & sandwich chains | 7.3 |
MyPanera | Panera Bread | Restaurants & catering | Bagel & sandwich chains | 7.28 |
Shmear Society | Einstein Bros. Bagels | Restaurants & catering | Bagel & sandwich chains | 6.98 |
Starbucks Rewards | Starbucks | Restaurants & catering | Bagel & sandwich chains | 6.45 |
99 REWARDS | 99 Restaurants | Restaurants & catering | Casual dining restaurant chains | 8.52 |
My Chili’s Rewards | Chili's | Restaurants & catering | Casual dining restaurant chains | 8.1 |
Texas Roadhouse VIP Club | Texas Roadhouse | Restaurants & catering | Casual dining restaurant chains | 7.94 |
OurStreet Rewards | 54th Street | Restaurants & catering | Casual dining restaurant chains | 7.9 |
Red Robin Royalty | Red Robin | Restaurants & catering | Casual dining restaurant chains | 7.79 |
My Red Lobster Rewards | Red Lobster | Restaurants & catering | Casual dining restaurant chains | 7.65 |
Fridays Rewards | TGI Fridays | Restaurants & catering | Casual dining restaurant chains | 7.51 |
IHOP Rewards | IHOP | Restaurants & catering | Casual dining restaurant chains | 7.37 |
Dine Rewards | Bonefish Grill, Carrabba’s Italian Grill, Outback Steakhouse, Fleming's | Restaurants & catering | Casual dining restaurant chains | 7.18 |
BJ's Premier Rewards PLUS | BJ's Restaurants | Restaurants & catering | Casual dining restaurant chains | 7.15 |
Tims Rewards | Tim Hortons | Restaurants & catering | Coffeehouse chains | 8.44 |
Caribou Perks | Caribou Coffee | Restaurants & catering | Coffeehouse chains | 8.38 |
Dutch Rewards | Dutch Bros | Restaurants & catering | Coffeehouse chains | 8.22 |
Scooter's Coffee Loyalty Program | Scooter’s Coffee | Restaurants & catering | Coffeehouse chains | 8.15 |
Dunkin' Rewards | Dunkin' | Restaurants & catering | Coffeehouse chains | 8.09 |
Starbucks Rewards | Starbucks | Restaurants & catering | Coffeehouse chains | 8.07 |
MyPanera | Panera Bread | Restaurants & catering | Coffeehouse chains | 7.69 |
BIGGBY Nation | Biggby Coffee | Restaurants & catering | Coffeehouse chains | 7.22 |
MyMcDonald’s Rewards | McDonald's | Restaurants & catering | Coffeehouse chains | 7.03 |
The Human Bean Rewards | The Human Bean | Restaurants & catering | Coffeehouse chains | 6.83 |
My Rewards | Hardee’s | Restaurants & catering | Fast food | 9.19 |
Chick-fil-A One | Chick-fil-A | Restaurants & catering | Fast food | 8.57 |
QDOBA Rewards | QDOBA | Restaurants & catering | Fast food | 8.46 |
Del Yeah! Rewards | Del Taco | Restaurants & catering | Fast food | 8.37 |
Freddy’s Rewards | Freddy's Frozen Custard & Steakburgers | Restaurants & catering | Fast food | 8.33 |
Panda Rewards | Panda Express | Restaurants & catering | Fast food | 8.14 |
MyMcDonald’s Rewards | McDonald's | Restaurants & catering | Fast food | 8.07 |
Wendy’s Rewards | Wendy's | Restaurants & catering | Fast food | 7.72 |
Popeyes Rewards | Popeyes | Restaurants & catering | Fast food | 7.68 |
Royal Perks | Burger King | Restaurants & catering | Fast food | 7.51 |
Zax Rewardz | Zaxby’s | Restaurants & catering | Fast food | 7.34 |
Taco Bell Rewards | Taco Bell | Restaurants & catering | Fast food | 7.32 |
The Jack Pack | Jack in the Box | Restaurants & catering | Fast food | 7.26 |
Sonic App | Sonic | Restaurants & catering | Fast food | 7.05 |
DQ® Rewards | Dairy Queen | Restaurants & catering | Fast food | 6.61 |
McAlister's Rewards | McAlister's Deli | Restaurants & catering | Fast-casual restaurant chains | 8.94 |
Ruby Rewards | Ruby Tuesday | Restaurants & catering | Fast-casual restaurant chains | 7.72 |
Costa Club | Costa Vida | Restaurants & catering | Fast-casual restaurant chains | 7.67 |
Noodles Rewards | Noodles & Company | Restaurants & catering | Fast-casual restaurant chains | 6.28 |
Blazin' Rewards | Buffalo Wild Wings | Restaurants & catering | Fast-casual restaurant chains | 5.82 |
Sweet Rewards | sweetFrog | Restaurants & catering | Ice Cream & frozen yogurt stores | 8.35 |
Yum Squad | Andy's Frozen Custard | Restaurants & catering | Ice Cream & frozen yogurt stores | 7.77 |
My Cold Stone Club Rewards | Cold Stone Creamery | Restaurants & catering | Ice Cream & frozen yogurt stores | 7.57 |
mySmileage | Menchie's | Restaurants & catering | Ice Cream & frozen yogurt stores | 7.1 |
Real Rewards | Yogurtland | Restaurants & catering | Ice Cream & frozen yogurt stores | 6.36 |
MOD Rewards | Mod Pizza | Restaurants & catering | Pizza chains | 9.11 |
MySLICE Rewards | Papa Murphy’s | Restaurants & catering | Pizza chains | 8.26 |
Royal Rewards | Round Table Pizza | Restaurants & catering | Pizza chains | 8.01 |
Domino's Rewards | Domino's Pizza | Restaurants & catering | Pizza chains | 7.97 |
Hut Rewards | Pizza Hut | Restaurants & catering | Pizza chains | 7.93 |
Upper Crust Society | Toppers Pizza | Restaurants & catering | Pizza chains | 7.88 |
Papa Rewards | Papa Johns | Restaurants & catering | Pizza chains | 7.84 |
Howie Rewards | Hungry Howie's | Restaurants & catering | Pizza chains | 7.54 |
Blaze Rewards | Blaze Pizza | Restaurants & catering | Pizza chains | 6.96 |
Godfather’s Pizza Rewards Club | Godfather’s Pizza | Restaurants & catering | Pizza chains | 6.9 |
TD Rewards | TD Bank | Services: Banking | Commercial banking | 8.94 |
Everyday Points Business Credit Card | Citizens Bank | Services: Banking | Commercial banking | 8.52 |
Preferred Rewards | Bank of America | Services: Banking | Commercial banking | 8.15 |
Ultimate Rewards | Chase | Services: Banking | Commercial banking | 7.73 |
SoFi Member Rewards | SoFi | Services: Banking | Commercial banking | 7.61 |
Pass Perks | Cedar Point | Services: Leisure & entertainment | Amusement parks | 8.93 |
Disney Rewards Visa Card | Disney | Services: Leisure & entertainment | Amusement parks | 7.55 |
Six Flags Rewards | Six Flags | Services: Leisure & entertainment | Amusement parks | 7.23 |
Starpass | Showcase Cinemas | Services: Leisure & entertainment | Cinemas | 8.28 |
Magical Movie Rewards | Marcus Theatres | Services: Leisure & entertainment | Cinemas | 8.1 |
Harkins Awards | Harkins | Services: Leisure & entertainment | Cinemas | 8.06 |
AMC Stubs | AMC Theatres | Services: Leisure & entertainment | Cinemas | 7.83 |
Regal Crown Club Rewards | Regal | Services: Leisure & entertainment | Cinemas | 7.78 |
Allways Rewards | Allegiant | Services: Transportation & travel | Airlines | 8.67 |
Rapid Rewards | Southwest | Services: Transportation & travel | Airlines | 7.89 |
SkyMiles | Delta | Services: Transportation & travel | Airlines | 7.79 |
TrueBlue | jetBlue | Services: Transportation & travel | Airlines | 7.7 |
FRONTIER Miles | Frontier | Services: Transportation & travel | Airlines | 7.66 |
Mileage Plan | Alaska Airlines | Services: Transportation & travel | Airlines | 7.61 |
HawaiianMiles | Hawaiian Airlines | Services: Transportation & travel | Airlines | 7.39 |
AAdvantage program | American Airlines | Services: Transportation & travel | Airlines | 7.38 |
MileagePlus | United | Services: Transportation & travel | Airlines | 7.27 |
Free Spirit | Spirit | Services: Transportation & travel | Airlines | 6.06 |
Member Rewards | ACE Rent A Car | Services: Transportation & travel | Car rentals | 8.45 |
Partner Rewards Program | Alamo | Services: Transportation & travel | Car rentals | 7.93 |
Enterprise Plus | Enterprise | Services: Transportation & travel | Car rentals | 7.76 |
Budget Car Rental Fastbreak Program | Budget | Services: Transportation & travel | Car rentals | 7.61 |
Gold Plus Rewards | Hertz | Services: Transportation & travel | Car rentals | 7.45 |
Adventure Club | Maverik | Services: Transportation & travel | Gas stations | 9.07 |
Casey's Rewards | Casey's | Services: Transportation & travel | Gas stations | 8.99 |
Kwik Rewards | Kwik Trip | Services: Transportation & travel | Gas stations | 8.76 |
Sunoco Go Rewards | Sunoco | Services: Transportation & travel | Gas stations | 8.72 |
MY Reward$ | MAPCO | Services: Transportation & travel | Gas stations | 8.6 |
Chevron Texaco Rewards | Chevron | Services: Transportation & travel | Gas stations | 8.18 |
GasBuddy Mastercard Credit Card | GasBuddy | Services: Transportation & travel | Gas stations | 8.01 |
Speedy Rewards | Speedway | Services: Transportation & travel | Gas stations | 7.8 |
RaceTrac Rewards | RaceTrac | Services: Transportation & travel | Gas stations | 7.75 |
Fuel Rewards | Shell | Services: Transportation & travel | Gas stations | 7.7 |
My Sheetz Rewardz | Sheetz | Services: Transportation & travel | Gas stations | 7.63 |
KickBack Rewards | 76 | Services: Transportation & travel | Gas stations | 7.21 |
Wawa Rewards | Wawa | Services: Transportation & travel | Gas stations | 7.17 |
GetGo Fleet | GetGo | Services: Transportation & travel | Gas stations | 7.05 |
BPme Rewards | bp | Services: Transportation & travel | Gas stations | 6.82 |
Genius | Booking.com | Services: Transportation & travel | Hotel & holiday booking platforms | 8.7 |
ExpediaRewards | Expedia | Services: Transportation & travel | Hotel & holiday booking platforms | 8.04 |
OneKey | Expedia, Hotels.com, Vrbo | Services: Transportation & travel | Hotel & holiday booking platforms | 7.39 |
World Of Hyatt Loyalty Program | Hyatt and all participating hotel brands | Services: Transportation & travel | Hotel & hospitality rewards | 7.98 |
Choice Privileges | Choice Hotels | Services: Transportation & travel | Hotel & hospitality rewards | 7.88 |
Hilton Honors Program | Hilton and all participating hotel brands | Services: Transportation & travel | Hotel & hospitality rewards | 7.71 |
Marriott Bonvoy Benefits | Marriott and all participating hotel brands | Services: Transportation & travel | Hotel & hospitality rewards | 7.66 |
Wyndham Rewards | Wyndham Hotels & Resorts and all participating hotel brands | Services: Transportation & travel | Hotel & hospitality rewards | 7.16 |
O’Rewards | O’Reilly Auto Parts | Sports, leisure & transportation | Auto parts retailer | 8.42 |
AutoZone Rewards | AutoZone | Sports, leisure & transportation | Auto parts retailer | 7.31 |
Speed Perks Rewards | Advance Auto Parts | Sports, leisure & transportation | Auto parts retailer | 7.1 |
REI Co-op Membership Benefits | REI | Sports, leisure & transportation | Outdoor sporting goods | 8.85 |
Bass Pro Shops CLUB | Bass Pro Shops | Sports, leisure & transportation | Outdoor sporting goods | 7.68 |
Outdoor Rewards | Cabela's | Sports, leisure & transportation | Outdoor sporting goods | 7.55 |
Bass Pro Shops CLUB | Bass Pro Shops | Sports, leisure & transportation | Pet stores | 8.7 |
Vital Care Core | PETCO | Sports, leisure & transportation | Pet stores | 7.82 |
Treats Rewards | PetSmart | Sports, leisure & transportation | Pet stores | 7.52 |
Pet Supplies Plus Rewards | Pet Supplies Plus | Sports, leisure & transportation | Pet stores | 7.41 |
Academy Sports + Outdoors Credit Card | Academy Sports + Outdoors | Sports, leisure & transportation | Pet stores | 7.03 |
ScoreCard | DICK'S Sporting Goods | Sports, leisure & transportation | Sporting goods | 7.43 |
Pure Rewards | Pure Hockey | Sports, leisure & transportation | Sporting goods | 7.25 |
Academy Sports + Outdoors Credit Card | Academy Sports + Outdoors | Sports, leisure & transportation | Sporting goods | 6.39 |
310 Rewards Program | 310 | Sports, leisure & transportation | Sports & fitness nutrition | 8.68 |
Healthy Awards | Vitamin Shoppe | Sports, leisure & transportation | Sports & fitness nutrition | 7.7 |
Academy Sports + Outdoors Credit Card | Academy Sports + Outdoors | Sports, leisure & transportation | Sports & fitness nutrition | 7.63 |
My GNC Rewards | GNC | Sports, leisure & transportation | Sports & fitness nutrition | 7.48 |
ScoreCard | DICK'S Sporting Goods | Sports, leisure & transportation | Sports & fitness nutrition | 5.87 |
Licensing:
If your company is listed in the ranking, click here to learn more about the licensing options.METHODOLOGYThe 2024 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs; in total, around 17,900 evaluations were collected. The survey period ran from October to November 2023.
We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands. The survey was conducted on retailers and service providers from 41 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail, and service segments.
The awarded loyalty programs each received an above-average overall score.
ASSESSMENT CRITERIA
The final assessment and rankings were based on six criteria:
1. Ease and enjoyment: measures the value of the perks of being in the rewards program. (5%)
2. Benefit: measures whether the rewards are—in the customer's perception—worth being part of the program. (20%)
3. Overall satisfaction: measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall. (25%)
4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits. (10%)
5. Trust: measures the trust in the loyalty program around how the brand uses personal data provided through the program. (10%)
6. Recommendation: Measures the likelihood of recommending the program to friends and family. (30%)
The full methodology is available here.