Joan Raymond

Health: Someone on Your Side

Therese Potoczny, an insurance executive from Lake in the Hills, Ill., considers herself a savvy health consumer. But when her mother was whisked to a local emergency room and then hospitalized after experiencing severe spinal problems, Potoczny got a rude awakening. "I always thought the medical staff would return phone calls, answer questions and discuss treatment plans and options," she says. "I was wrong." So the family turned to a Baltimore-based health-care advocacy company called...

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