Lauren Boebert's 'Terrible' Brand May Not Matter: Colorado Pollster

Representative Lauren Boebert's "terrible" brand may not matter as she campaigns to remain in Congress, according to Floyd Ciruli, a Colorado pollster, on Friday.

Boebert, a Colorado Republican who is one of the more staunchly pro-Trump members of the House GOP caucus, announced in December that she would be running for reelection to the U.S. House of Representatives in Colorado's 4th Congressional District instead of the 3rd District where she has held office since 2021.

Despite her defending the move by saying it's the "right decision for those who support our conservative movement," it has been widely viewed as an attempt to avoid lower reelection odds in the 3rd District where she's facing a notable primary challenge from Republican Jeff Hurd and an even more fraught general election challenge from Democrat Adam Frisch.

However, Boebert's efforts to win Colorado's 4th district have since increased following Representative Ken Buck's announcement on Tuesday that he would be departing from his position earlier than expected on March 22 over frustration with his own party.

Ciruli, who is not affiliated with any candidate in the race, discussed on Friday Boebert's chances in her reelection bid stating that while her personal brand is "terrible," she would still find a third of the vote.

"Her personal brand, it is terrible. Between not only the particular problem in the 4th [Congressional District], that is she's a carpetbagger, but what she brings over with her is just terrible. Under no normal conditions would she be elected," he told ABC News. "Even though her personal brand is as low as you can go and damaged, she still would probably find a third of the vote. And in a multi-candidate field, we assume a third of the vote is going to give her the primary."

Newsweek has reached out to Boebert's office via email for comment.

This comes after some have taken issue with Boebert's mounting personal scandals, most prominently the incident in which she was kicked out of a Denver theater for inappropriate behavior with a date, for which she has apologized. During a GOP candidate debate earlier in the race, an informal straw poll of attendees put Boebert in fifth place among nine candidates.

However, Ciruli explained that despite Boebert's personal brand she not only has the money and universal recognition of her name, but has former President Donald Trump's support to get her through the race.

"She's got the money, she's got universal name identification, she has several other people running, so there'll be a multi-candidate ballot. And she had initially [House Speaker Mike] Johnson's support, and now she has Trump's. And that's a Trump district," he added.

Trump endorsed Boebert earlier this month in a post on Truth Social, his social media platform, and also gave her a shout out during a campaign rally in Greensboro, North Carolina, in which he suggested that she would "do fantastically in [her] district." While the effectiveness of the former president's endorsements have been questionable in general races, they have been shown to move the needle considerably for candidates in GOP primary races.

"Congresswoman Lauren Boebert is a Proven Conservative and Effective Leader who delivers for Colorado, and our America First agenda," the former president wrote in his Truth Social post. "Congresswoman Lauren Boebert is a trusted America First Fighter, and has my Complete and Total Endorsement for Colorado's 4th Congressional District!"

Boebert recently took to X, formerly Twitter, to fundraise for her campaign following Buck's resignation announcement and wrote, "It's MAGA vs the Establishment. I intend to win for MAGA but I'm going to need A LOT of help to do it," and attached a link to donate to her campaign.

However, in response Buck, a Colorado Republican, blasted the congresswoman's fundraising tactic, calling it "fundamentally unfair." Buck told The Colorado Sun in an interview published Friday that Boebert and others suggesting that he ended his term earlier than expected to make it harder for the congresswoman to win his seat was "ridiculous."

"I'm not giving anybody an advantage or disadvantage," he said. "I have done my very best to stay out of this primary election."