Rebecca Dana

Snoop Let the Dogg Out

The bestselling rap artist, né Calvin Cordozar Broadus Jr. and formerly known as Snoop Dogg, has changed his name yet again, officially becoming Snoop Lion last week at a press conference in a Jamaican restaurant in Manhattan. With the switch comes a whole new identity—as a reggae singer—and a coordinated media push, including a new album and a documentary about the Dogg's ascent to the top of the animal kingdom.