Kailynn Bowling

It isn't without its challenges, so take a proactive approach to protect yourself in any celebrity collaboration.

PR is an essential part of any successful SEO plan.

If you own a smaller brand, try partnering with mid-tier influencers to maximize your PR budget for results. 

PR and digital marketing have a symbiotic relationship.

Here's how eCommerce is changing the face of marketing as we know it — and how your business can keep up.

If you've run a successful business without goals, you might wonder why you need them in the first place.

Sustainability doesn't have to be annoying or expensive, either. Here's how small businesses can easily bring sustainability into their existing model.

International campaigns can bring in more sales for your brand, but global marketing is something that requires a lot of research and thought.

You can't do much in your business if your employees aren't there to help you get across the finish line.

If your current brand doesn't represent who you are today, it might be time for a rebrand. Learn under what circumstances it's appropriate to rebrand your business — and follow our three tips to help you master your next branding facelift.

Ready to make a positive change? Here are five ways small businesses can start investing in their employees' professional growth.

You have to up your game if you want to convince shoppers to give you their business.

Even if they aren't in the marketing department, every employee is a built-in marketer for your business.

As long as it's visually appealing, UGC gives you an immediate in with consumers who are starved for authenticity on Instagram.